Legend of Panasonic

"Konosuke Matsushita" is the businessman, inventor, and engineer from Wakayama. He was born on November 27, 1894 as the third son of small landowner.He is the manager who built the electrical equipment manufacturer "Panasonic" (the old company name: Matsushita Electric Industrial, the Matsushita Electric factory, the Matsushita electrical-appliances factory) representing Japan in his lifetime, and is also called "God of management."

The small company which began by his wife and the younger brother was built to Matsushita Electric in the world at 1918.When postwar high growth was settled temporarily, Matsushita is saying, "Future moral revival is just true revival."1935 -- "Matsushita Electric Industrial Co., Ltd." -- company name change. During World War II, it cooperates in production of munitions by a command. Matsushita shipbuilding incorporated company was established in April, 1943, and 56 medium size wooden ships of a 250-ton class were built by the end of the war of a shipping company graduate. Subsequently, Matsushita airplane incorporated company will be established to a airfield side in October of the same year, from a lack of understanding to the absolute quality and reliability for which one set disintegrates in mid-air soon, and an airplane is asked although the dive bomber made of practice timber of strengthening plywood structure "Myojo" was made it to the seven-set trial production and the test flight by the end of the war by the technical guidance of it ended in tragic failure.While founding "PHP Institute Office" in 1946 and setting about ethics education, its later years started "Matsushita Institute of Government and Management", and were directing power also towards a politician's training.

Although it will be inaugurated as the chairman in 1961 and the front is retreated, hot-selling product lack falls into a deficit conjointly with the reactionary depression after Iwato Boom.The Matsushita Electric hall is sent to a Japanese expo (Osaka expo) for display at 1970.The letter of elementary and junior high school students all over the country and goods of those days were dedicated to the time capsule which became the center of attention as "opening in 5000 years", and it was buried underground after the end of an exposition in Osaka Castle Park.

In spite of intense heat, he has noticed that there is no shade in the procession of the general visitor who stands in a line by waiting for entrance 2 hours, and it pointed to the person in charge so that the hat made of paper written to be the "Matsushita hall" large might be distributed. This was advertized also out of the hall and the Matsushita hall called popularity further. Moreover, the miniature of the time capsule was distributed as a premium of a color television, and it tied to sales strengthening.

In 1973, active service was returned to private life at the time of 80 years old, and it retreated to the adviser. In 1979, the private fortune of 7 billion yen is invested, Matsushita Institute of Government and Management is founded, and it tried to exert influence also on the political world. In the Matsushita memorial hospital (Moriguchi), it died at 10:06 a.m. on April 27, 1989 for bronchopneumonia. He died at 94. A Buddhist name is Masayuki.He considered “What kind of thing is the corporate management?”His famous management philosophy called "water service philosophy".