Akio Morita & Sony

Akio Morita was born inJanuary 26^th 1921 Aichi Japan.He is the international group financial expert who founded Sony and raised into the world leading electronics company in five decades. He represents Japan after the war. He graduated from theOsaka imperial university in physics department in 1944.He became a navy technical first lieutenant later. Masaru Ibuka (next Sony president) who becomes a lifelong partner is got to know in the technology study group which consists of in 1943, military and naval forces, and a private researcher. The Tokyo communication industry will be established in May 1946 on the third floor of the Shiraki store department store in Nihonbashi, Tokyo.

The president become an executive director specializing in technology, and a managing director with Morita specializing in business, and Tamon Maeda (former Minister of Education), a  father-in-law, begins an enterprise. The prospectus which sang progressive character with "it doing that a large company cannot do it and using for homeland revival by technical power" is famous. It is the first domestic tape recorder that the Tokyo communication industry acted to the beginning as Kaihatsu. Then, completion and the first stereophonic broadcast in Japan are performed for a stereo unit from NHK. 1955 (Showa 30) years and the first transistor radio in Japan are put on the market. The mark of "SONY" is used from this year. 1957 (Showa 32) years and a world's smallest pocket type transistor radio are put on the market. Morita defines the target of export to the United States, and builds a base. 1958 (Showa 33) years and a company name are changed with Sony. It is inaugurated as 1959 (Showa 34) years and a vice president (Ibuka is the president from 50). The 1960 (Showa 35) year United States sales company was founded, and it was inaugurated as the president, lived in New York, and strove for internationalization of an enterprise, such as entering into the music field in concert with the major U.S. broadcast company CBS. This year, the world's first transistor television was sale. A new share is sold out for the first time as 1961 (Showa 36) years and a Japanese company in the United States in issue and 2 hours, and the "Sony myth" is produced.

Sony continues development and continues hits, such as the Trinitron color television, also in the meantime. Although Morita who became the chairman simultaneously with 1976 (Showa 51) years and Ibuka's honorary-chairman assumption of office flew the smashing success with the Walkman planned itself, he brought a result which maintains the original Beta System of its company firmly to the last on the plan unification problem of a home videocassette recorder by one side, and it loses in a market at a VHS camp. 1986 (Showa 61) years "Japanese make" are published at 17 nations in the world. It is inaugurated as the Federation of Economic Organizations vice president of 1986 (Showa 61) years and the maximum youngest man (till 1992). It plays an active part also in a Japan-US.A creditable large English decoration is received from 1992 (Heisei 4) years and a royal family. Although the name went up as a candidate from a private sector at the time of 1993 (Heisei 5) years and Hosokawa Cabinet inauguration, it breaks down from cerebral hemorrhage and will receive medical treatment henceforth in Hawaii in November. It is inaugurated as the founder and honorary chairman of 1994 (Heisei 6) year Sony.

 

As 20 financial experts who had influence most in the world of business in November sale numbers of this century of 1998 (Heisei 10) years and a rice magazine time, Along with Henry Ford, the U.S. automobile king, Microsoft Chairman Bill Gates and others, only one person and Mr. Morita are chosen in Japan as a person "who built fame made in Japan." It dies in Tokyo Saiseikai Central Hospital of Minato-ku, Tokyoat 10:25 a.m. on October 3, 1999 (Heisei 11) for pneumonia.