Steve Case,
America Online (American Online) chairman and CEO, was born in Hawaii. His
childhood is in Hawaii Honolulu, and from his childhood to the commercial
interest, who can think of is such a charming scenery in Hawaii children grew
up in the future will create the world's largest deal.
After graduation from the university, Case has worked in Pepsi Co.In 1983 to join a quantum computer services company, 12 years in job and renamed as America online company; Under his leadership, AOL company from 1992 amarket share is only 10% of the small company had become the 1998 in a 10 times the size of the market share of 50% of the vast empire. Steve leadership of the AOL has 25 million users, and in a week in 50000 person-time speed increasing, which makes the AOL online service invincible, slow and steady wins the race; And AOL the stock of the company, in April 1998 less than $20 per share, to April 1, 1999 will surge to $147 a share, in very short year rose 7 times; 19.In December 99, standard &poor's index in the list of top 500 init.
In January 2000,
Keith announced that Time seems to be the world's largest merger plan: America
online and media giant Time Warner (Time Warner) 183 billion merger.
Warner was in 2000 fortune 500 ranked 128th of multinational company, the 1999
operating income of $27.333 billion, with 69722 employees.In the deal, Keith
carefully planning how to put the old and the new world together plan, he will
bring customers what they want; even they had not yet understood things. Time
Warner because of its business is famous for its wide, but these business
coordination between is not good. The two completely different corporate
culture together, in order to give full play to the online services and time
Warner movies, TV programs and magazines potential force advantage, the case it
is a great challenge.
As company
President, Keith very value the role of the strategy - he announced before the
merger is so. But the acquisition time Warner brings the scale expansion, but
also expanded the challenge. AOL has 25.8 million online users; this number the
others can't ratio, and time Warner in print, cable television, music; movies
and radio have a huge drift. The personal computer, television, telephone and
music record is moving toward integration, Keith to all aspects of these
scattered, combining structure new business model. From the United States
online website digital download Warner Music artist column, according to the
demand to provide service for the image characteristics of Warner movies, and
then to the CNN news title transfer to mobile phone, Keith already advance saw
every thing. He said: "with the diversity of assets, our position is
unbeatable; we will make the world one of the hope into reality.