On October 23, 2002,
the international Olympic committee announced that samsung electronics formally
signed sponsorship 2006 session of the 20th Turin winter Olympics and the 29th Beijing
Olympic Games in 2008, and continues its global Olympic sponsor identity. The
news was announced, the world was shocked, South Korea was cheering.In the
critical choice under, issued only 10 ~ 12 of the international first-class
enterprise can as a candidate. The Samsung were able to continue this
kind of identity, shows only up to a point: Samsung and Coca-Cola, Eastman
Kodak such top brand, is now one of the world first-class ranks in.
"Samsung" is the achievement, first of all should thank a person, as
"Samsung" people not forget for a moment, and he is the founder of
the group – LiBingZhe.
On February 12, 1910, LiBingZhe was born
in South Korea is still way appropriate county a rich
peasant family. In April 1930, LiBingZhe was eligibled for the university
political and economic section. He appreciate the opportunity to learn, not
only class seriously listened to the lecture, dutifully do notes, and
extracurricular also find a lot of books to read, thirstily absorbing all kinds
of knowledge. This period of time learning widened his vision, a growth of
knowledge, the exercise for future business have laid a good foundation.
In the early 1950 s, South Korea deprivation,
economic difficulties, most of the enterprise to the risk greatly domestic
manufacturing a negative attitude, mostly began import trade, and previous
LiBingZhe also depend on the scratch. But surprisingly, at this moment
LiBingZhe resolutely gave up the lucrative establishments, decided to start
production factory, the development of import substitution industry, in order
to realize his "career country" ideal. After investigation, he chose
the sugar industry. In 1953, he first time in his own technical strength design
built South Korea first a large sugar enterprises, for South Korea sugar
production localization established TouGong. Based on this, he founded the
first a hair factory, and it will soon be its development with the
international level of enterprise, the product success "land" to wool
kingdom - Britain. In this period, the south Korean economy began
to high speed development, the domestic construction is the most popular, but
what the lack is chemical fertilizer, fully rely on imported, see this kind of
situation and decided to wade in fertilizer industry.
This time he created the world's
largest, facilities of the latest and time limit for a project the shortest
three records "South Korea fertilizer". Since then, the
"South Koreafertilizer" the country not only to satisfy the demand of
the market, but also created the export fertilizer history, and achieved
remarkable economic and social benefits. Of course the most proud of is
"Samsung" in the electronics industry's great achievement. In the 70
s, Samsung is still in for Japanese SANYO company work, making cheap 12 inches
black and white TV set. Later, by to the famous international brand
manufacturing chip and electronic products, Samsung is greatly expanding their
scale, become one of South Korea's most successful manufacturing enterprise. However,
Samsung brand has been unable to and the world first-class brand mentioned in
the same breath. In western mind, Samsung is just a imitate others
manufacturing cheap microwave oven or cheap products company. In the United States,
Samsung more is regarded as the booth of cheap products. In the 80 s, in the
face of this situation, LiBingZhe and put forward "in order to devise a
way out, and create a second off of the South Korean economy, we only go
development advanced science and technology the way". Due to the Samsung group invested heavily development advanced science and
technology, together with advanced technologies introduced from the United
States, South Korea become after the United States and Japan, after that, the
third to independent development of semiconductor countries.
"Samsung" due to strong business health was known as South Korean
industry great white shark".
On November 19, 1987 in the afternoon, the great man died of
lung cancer.